EDEXCEL GCSE BUSINESS 1.2.2 MARKET RESEARCH (COMPLETE LESSON) 122 This lesson includes a PowerPoint and a worksheet and covers: The purpose of market research: To identify and understand customer needs To identify gaps in the market To reduce risk To inform business decisions   Methods of market research: Primary research: survey, questionnaire, focus group, observation Secondary research: internet, market reports, government reports The use of data in market research: Qualitative and quantitative data The role of social media in collecting market research data The importance of the reliability of market research data Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 1.5.5 EXTERNAL INFLUENCES (COMPLETE LESSON) 155 This lesson includes a PowerPoint and a worksheet and covers: The importance of external influences on business: possible responses by the business to changes in: technology legislation the economic climate Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 1.3.4 SOURCES OF BUSINESS FINANCE (COMPLETE LESSON) 134 This lesson includes a PowerPoint and a worksheet and covers: Sources of finance for a start-up or established small business: •Short-term sources: overdraft and trade credit •Long-term sources: personal savings, venture capital, share capital, loans, retained profit and crowd funding Written by Sarah Hilton for Revisionstation

This lesson is written by Sarah Hilton for Revisionstation and contains a comprehensive student worksheet and a teacher PowerPoint These are the topics covered in this lesson: a) Objectives of growth: • economies of scale (internal and external) • increased market power over customers and suppliers • increased market share and brand recognition • increased profitability b) The distinction between inorganic and organic growth

This lesson is written by Sarah Hilton for Revisionstation and contains a comprehensive student worksheet and a teacher PowerPoint These are the topics covered in this lesson: a) Statement of comprehensive income (profit and loss account): • key information • stakeholder interest. b) Statement of financial position (balance sheet) • key information • stakeholder interest.

This lesson is written by Sarah Hilton for Revisionstation and contains a comprehensive student worksheet and a teacher PowerPoint These are the topics covered in this lesson: a) Nature and purpose of contribution b) Calculation and interpretation of contribution c) Use of contribution as a decision-making technique

This is a complete lesson written by Sarah Hilton for Revisionstation and it covers the following topics: Interest rates how fluctuating interest rates can affect businesses that rely on overdrafts and loans for finance how fluctuating interest rates can affect consumer and business spending. Levels of employment Consumer spending

1.8.2 Reasons for business failure: • cash flow problems/lack of finance • not competitive • failure to adapt to changes in the market. This is a complete lesson with a PowerPoint and a worksheet, written by Sarah Hilton for Revisionstation

This lesson includes a Powerpoint and a worksheet and covers: a) Tariffs b) Import quotas c) Other trade barriers: o government legislation o domestic subsidies Written by Sarah Hilton for Revisionstation

a) The effect on businesses of changes in: o inflation (the rate of inflation, the Consumer Prices Index) o exchange rates (appreciation, depreciation) o interest rates o taxation and government spending o the business cycle b) The effect of economic uncertainty on the business environment

1.3.1 Product/service design a) Design mix: o function o aesthetics o cost b) Changes in the elements of the design mix to reflect social trends: o concern over resource depletion: designing for waste minimisation, re-use and recycling o ethical sourcing 1.3.2 Branding and promotion a) Types of promotion b) Types of branding c) The benefits of strong branding: o added value o ability to charge premium prices o reduced price elasticity of demand d) Ways to build a brand o unique selling points (USPs)/differentiation o advertising o sponsorship o the use of social media e) Changes in branding and promotion to reflect social trends: o viral marketing o social media o emotional branding 1.3.3 Pricing strategies a) Types of pricing strategy: o cost plus (calculating mark-up on unit cost) o price skimming o penetration o predatory o competitive o psychological b) Factors that determine the most appropriate pricing strategy for a particular situation: o number of USPs/amount of differentiation o price elasticity of demand o level of competition in the business environment o strength of brand o stage in the product life cycle o costs and the need to make a profit c) Changes in pricing to reflect social trends: o online sales o price comparison sites 1.3.4 Distribution a) Distribution channels b) Changes in distribution to reflect social trends: o online distribution o changing from product to service 1.3.5 Marketing strategy a) The product life cycle b) Extension strategies: o product o promotion c) Boston Matrix and the product portfolio d) Marketing strategies appropriate for different types of market: o mass markets o niche markets o business to business (B2B) and business to consumer (B2C) marketing e) Consumer behaviour – how businesses develop customer loyalty

Pearson Edexcel International GCSE in Business (iGCSE) 1.7.1 The external factors affecting business decisions: • social • technological • environmental • political. This lesson includes a PPT and worksheet written by Sarah Hilton for Revisionstation

Pearson Edexcel International GCSE in Business (iGCSE) 1.6.3 The effect of interest rates on: • businesses • consumer spending. This is a complete lesson with a PPT and a worksheet Written by Sarah Hilton for Revisionstation

Pearson Edexcel International GCSE in Business (iGCSE) 1.6.2 How governments can affect business activity: • infrastructure provision • legislation • trade policy - membership of trading blocs, tariffs. This is a complete lesson with a PPT and a worksheet Written by Sarah Hilton for Revisionstation

Pearson Edexcel International GCSE in Business 1.5.1 Globalisation 1.5.1 Globalisation: • concept of globalisation • opportunities and threats of globalisation for businesses. This is a complete lesson with a teacher PowerPoint and a student worksheet. Written by Sarah Hilton at Revisionstation

This lesson is suitable for students that need extra support with the tricky topic of Income Elasticity of Demand (YED) It is written for students studying Edexcel A level Business but would also suit students on the Pearson International Edexcel A level business course. This includes a worksheet and a separate answer booklet in Word and PDF format Written by Sarah Hilton at Revisionstation

This complete lesson covers: The concept of limited liability The features of different types of business ownership Sole traders, partnerships, private and public limited companies The suitability of differing types of ownership in different business contexts Start-ups and established businesses It is written by Sarah Hilton for Revisionstation

This lesson covers: The purpose of the finance function Provide financial information, support business planning and decision making The influence of the finance function on business activity This lesson was written by Sarah Hilton for Revisionstation

Pearson Edexcel A Level International Business (133) 4 Pricing Strategies This lesson covers: a) Types of pricing strategy: • cost plus (mark-up on unit cost) • price skimming • penetration • predatory • competitive • psychological. b) Factors that determine the most appropriate pricing strategy for a particular situation: • number of USPs/amount of differentiation • price elasticity of demand • level of competition in the business environment • strength of brand • stage in the product life cycle • costs and the need to make a profit. c) Changes in pricing to reflect social trends: • online sales • price comparison sites. This lesson is written by Sarah Hilton for Revisionstation

Pearson Edexcel A Level International Business (133) 3 Promotion and branding This lesson covers: a) Types of promotion. b) Types of branding. c) The benefits of strong branding: • added value • ability to charge premium prices • reduced price elasticity of demand. d) Ways to build a brand: • unique selling points, USPs)/differentiation • advertising • sponsorship • the use of social media. e) Changes in branding and promotion to reflect social trends: • viral marketing • social media • emotional branding. This lesson was written by Sarah Hilton for Revisionstation